From the biggest names to the smallest, coaches, authors and influencers make the same mistake.

A funnel hack is me walking the same path your follower walks.

In plain words. A funnel is just the path a stranger takes from the first time they see you to the day they pay you. Every coach, author and influencer has one, whether they built it on purpose or not. A funnel hack is me walking that path the way a follower would, on screen, out loud, one step at a time. I tap what they tap and I read what they read. I am doing what your follower does and telling you what I see.

The path I walk. I start at a video, the same way a stranger does. Then I do what a curious person does next. I tap the profile and look for a link. I tap the link and see where it lands, and whose page that is. I look for something to buy. I look for a way to ask a question, and I look at what happens after somebody asks. I look for proof from people who have already been helped. Then I look at what happens to the follower who goes quiet, and whether anybody ever goes back for them. Each of those stops is a place where a follower either keeps going or gives up and scrolls on.

Why you can't see yours. You cannot see your own path. You built it, so you know where everything is. A stranger does not. They give you a few seconds, and if the next step is not obvious they are gone, and you never find out they were there. That is why watching somebody else's path get walked is so useful. You see the gaps in theirs fast. Then you go look at your own and find the same ones.

You cannot see your own path. You built it, so you know where everything is.

Who owns each stop. Most of the time the path never leaves social media. The video is on one platform. The link goes to a page of more links that belongs to another company. The sale, if there is one, happens in a private message. Not one of those stops belongs to the person who earned the attention. If that account were gone in the morning, they would have no way to tell a single follower where they went. So the first thing I look for is simple. Is there a website this person owns, and does the attention ever get there? And I do it with my own business, in front of you. The same thing I sell is the same thing I use. Show after show you watch me build it and run it, so you can see for yourself that I do what I tell you to do.

A big audience, and nothing to sell them.

The same mistake. I see it with people who have 5,000 followers and with people who have 50,000. They worked for years to earn the attention. Then you go looking for what they sell and there is nothing there. No book. No program. No page with a price on it. Sometimes there is a link to a list of more links. That is a crowd clapping for somebody who never passes the hat. They did the first half of the business better than almost anybody. Nobody ever showed them the second half.

Or it all runs through them. The other one I see has something to sell, and it only sells when they personally answer every message. They are the website, the salesperson and the follow up, all from one phone. It works until they get busy, get sick or go to sleep. Then the messages sit, the interest cools off, and the buyer goes to somebody who answered. On the show I point at the exact spot where that happens, so you can see it with your own eyes.

What I check. The first thing I check is the simplest. Is there something to buy? If the answer is no, nothing after it matters yet, because there is nothing for the attention to turn into. Then I check six more things, in the same order every time, because they are the six systems in our Revenue Engine and that is the order we build them in. Is there a website they own? Does every video, clip and episode send people to it? Does a question get answered in seconds, or in days? Is there proof from the people they have helped? Does anybody go back to the followers who went quiet? Ads come last, and only once the free attention is already turning into buyers. A follower meets those stops in their own order. I keep score in ours.

What you learn. Watch a handful of episodes and you start seeing it without me. You learn why a follower needs to see you and hear from you seven to ten times before they pay, and what has to be in place to keep that up. You learn what a product is, and why your own e-book, with your name on the cover, is the first one. The reason is plain. A book is a small yes. A follower who is nowhere near ready for your program will still buy a book, and the day they do, they stop being a number on somebody else's platform and become a buyer you can reach again. And you learn to look at your own page and say out loud where the attention stops.

Respect first. This is a show about people who are good at what they do. I walk real pages that anybody can pull up on a phone, the biggest names included, and I say whose they are. Pull one up and walk it along with me. Some of them are my favorite people to watch. Everybody I look at has done the hard half. They earned the attention, and most people never do. That is the whole reason the show exists. I have run five businesses over forty years, and the lesson was the same in every one. The talent was never the problem. The system behind it was. So I call it like I see it and I show what goes in the gap. A gap can be fixed, and every gap that gets closed is attention turning into dollars.

A gap can be fixed, and every gap that gets closed is attention turning into dollars.

What a talent agent sees. That is the job my team and I do, and it is why we call ourselves a modern day talent agency. A good talent agent sits in the back of the room and watches the act the way the audience does. He sees the moment the crowd was ready to buy and nobody asked them. The talent cannot see that from the stage. Funnel Hack Live is that seat in the back of the room, every weekday. And when you are our client, we do not stop at pointing. We show you how to promote yourself, we package what you know, and then my team does the heavy end of the work for you, on a website you own, with a sales system behind it. That sales system is our proprietary Revenue Engine.

How to walk your own path, and when to bring us in.

Start by watching. Watch one episode all the way through before you do anything else. The replay is at the top of this page. Then pull up your own profile, on somebody else's phone if you can, so you see what a stranger sees. Walk your own path the way I do it. Tap your own link and look at whose page you land on. Try to buy from yourself. Send yourself a question and see how long the answer takes. Look for one person saying you helped them. Write down the first gap you find. That one gap is where your attention stops turning into dollars today.

Three ways to fix it. There are three ways to close the gaps. You can do the work yourself. My book, Attention To Dollars, is the blueprint, written down, and it is right below. It tells you what to put together and in what order, and then your own hands do the work. Or my team and I build it with you as a revenue share partner, $3,995.00 to start, and we share in what it brings in. Or my team builds all of it for you, the way a talent agency gets behind its talent. In those two, that means a website you own, your own e-book and your own podcast on it, the six systems connected, and AI employees doing the work day and night. You get a copy of my business, front to back, with your name on it. Your part is the part only you can do. You record. You take the calls with people who are ready. You take care of your clients.

You get a copy of my business, front to back, with your name on it.

If you want us to look. The pages I walk on the show are public ones, and watching costs you nothing. If you want my team and me to sit down and look at yours with you, the application at the bottom of this page is how you ask. It is a few plain questions about what you sell and who is on your team. Answer it straight. The ones that fit get a discovery call with us. On that call we walk your path together, the same way I do it on the show, and tell you what we would build. The order is the one you watch me keep score in. The website goes in first and paid ads go in last, every time. It is one build at one price, all six systems working as one. The price range is on the home page, in plain numbers. Your exact price is given on that call.

Who it is for. We only work with a few clients at a time, so I will save you the trouble. This is for a coach, author or influencer who has people paying attention, has put in the reps at what they teach, and is willing to put a product in front of that audience. If having your own podcast and your own product scares you, we are not the right fit. There are three ways in. Do it yourself is the book, the blueprint, for the person with more time than money right now. I did not want to leave those people behind. Done with you is the Revenue Share Partnership. It starts at $3,995.00, and it is how my team and I get behind an expert who has an audience and something to teach, the way a talent agency always has. It has its own page. Done for you is my team building all of it. In those two, my team builds the same thing: the website, the list, your e-book, your podcast and the six systems of the Revenue Engine, with your name on all of it, starting with a discovery call. The book comes first below. The application is under it, if you want it built for you.